May 16, 2006
PB & Everything is the name of the café I own. It is located inside a quaint book store, in the middle of the downtown in a town of about 40,000 residents. Despite the population being so large, the downtown area has been able to survive with mom and pop stores, unique boutiques, and one-of-a-kind markets. My bookstore and café are in the middle of everything, right next to the train station, and across from a park so large and spacious, it looks like a field in the middle of the city. The café is fairly large, big enough to fit seven four-person tables up front near the windows. The multi-colored flowers that blossom in the park make a wonderful, picturesque view from the tables that look out into the street. The counter is a wrap around, where all the food is in plain view for customers to lean into the glass, and stare at. Sandwiches, fresh fruit, salads, breads and cheeses, and desserts are all brightly lit up underneath the fluorescent lights. Next to the counter is a taller display case, with rotating shelves for the cakes and pies. Watching all their choices rotate around in a circle, indecisiveness makes the customers order more than their stomach can handle.
PB & Everything serves everything and anything that has to do with peanut butter. Not only do we serve peanut butter sandwiches with anything that any customer would ever want, (my favorite is the one I named after my father: peanut butter, jelly, lettuce, tomato, and mayonnaise; and is available with or without bacon) but we have anything that is related to peanut butter. We offer jelly tarts and scones, ants-on-a-log, and peanut butter cookies and fudge. My sister, the real baker of the family, works with me in the kitchen every morning at five. We bake up fresh batches of muffins, tarts, scones and other pastries to get ready for the morning rush. We also make homemade bagels, but only on the weekends and on ‘Bagel Tuesday’ because the process is so time consuming. The other days we get our bagels from another bakery in Boston. When we open at 6:30, I move to the front of the store and wait on customers. We serve only the best kind of fair trade coffees, and the store stays relatively busy with customers getting their daily caffeine fix. Megan stays in the back making the four different kinds of pies we serve during the day (apple, strawberry rhubarb, mixed berry and a peace-cobbler). My mother taught her the secret of pie-making, and mom helps out when she can.
The idea for the store first originated one summer while I was life guarding. A friend of mine had recently had her wisdom teeth out, and her jaw was so sore it hurt to chew. I offered her my home-made peanut butter and jelly sandwich, because it would practically dissolve in her mouth. She felt bad that she was eating my lunch, but I told her not to worry, I could drive back to my house and make another one. She had given small bites of my sandwich to the other lifeguards, and pretty soon I was going to my house to make not only a sandwich for myself, but also for the other three lifeguards. My co-workers all agreed that they were the best peanut butter sandwiches they had ever eaten, and talk of my selling homemade peanut butter sandwiches started immediately.
We offer a full deliverable menu for the local businesses, and are brought door to door in brown bag sacks, just like lunches moms send to school with their children. For the more health conscious customers, a full line of organic products is available. A customer can come in for lunch, and leave with a peanut butter and jelly sandwich, yogurt, chips and milk, all certified organic.
Twice monthly the bookstore holds a book club, one in the evening, and another at mid-morning for those members not available at night. The monthly selected book is offered at 30% off the regular price, and snacks are provided for all members during meetings. My mother, a veteran librarian and lover of books, selects the books and leads the discussions. She is also in charge of the entire bookstore, ordering the selection of books, and perfects our different literary sections (her favorite is the Mystery section, and spends most of her time updating that one).
A small section of the store is reserved for merchandise. The store only sells items that were made in the United States, but most of the things we sell are local products from New England. Local artists are invited to bring their art in to be displayed for sale in the store, and the variance of different pieces of art is amazing. One woman designs her own coffee mugs, which works out perfectly with the “Bring Your Own Mug, Save 20%” promotion I run. When the shop first opened, I ran a contest with the local citizens to take pictures of the town, and the best ten would be turned into postcards. The turnout was amazing, and I am the only store in town that offers postcards of local attractions from around the city. We also have a corner of the store with handmade journals, bookmarks, and note-cards.
At night, the bookstore and café turn into the perfect date-night hangout. We offer twice as many desserts and pastries than we do during the day, and our espresso machine is in full force. Friday and Saturday nights we have local artists play acoustic music on the stage in the back corner of the shop. All the tables are dressed up with candles, and the lights are dimmed low for a calmer ambiance.
I stand in my kitchen at home, making myself a peanut butter and jelly sandwich for the ten thousandth time. I have a certain routine for making them, and I even cut them in a certain way. I got the idea for PB & Everything last summer while lifeguarding, but so far, it’s only a very detailed idea.















